The Design Services Team (DST) at SAP has a guiding motto that I love: listen to make, make to think
to me that's all about not designing by shooting from the waist, but actually researching what the needs are, sitting down and thinking what that means, and using prototyping as a tool to help you think and get to a better solution.
it reminds me of one of my favorite quotes:
"how do I know what I think
until I see what I say?"
attributed to both E. M. Forster or W.H. Auden
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